Let's Talk About Brain Tumours

Episode 19 - Spotlight with Alex Lochrane (CEO)

• The Brain Tumour Charity • Episode 19

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In this episode, we meet our newest co-host Anna Blyszko as she and Chandos talk to our new CEO, Alex Lochrane.  Alex joined the charity about 3 months ago and shares with Anna and Chandos some of his background, why he joined the charity and where he sees the charity going under his guidance.

Alex also shares how our new strategy is being co-created with the community and how this may change the direction of the charity as we listen to you, our community about what you want from us as a charity and how excited he is about this.

If you want to find out more about our new stratergy and how you can get involved head on over to our website or email our Involvement Team involvement@thebraintumourcharity.org

You can find out more about Alex here 

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If you would like to speak to a member of our support team you can call 0808 800 0004 or email support@thebraintumourcharity.org

Sarah:

Welcome to Let's Talk about brain tumours, the podcast where we'll be talking to people who have been affected by brain tumour diagnosis, either their own diagnosis or the diagnosis of a loved one. We'll also be sharing news and updates from the brain tumour charity about what we're doing to have the harm and double survival.

Chandos:

Hi everyone and welcome back to the spotlight episode. I know we've taken a bit of a break, but it's because we've been planning a very special episode with our new CEO, Alex. So he's stepped in quite recently, and today's to learn about him and his role at the charity and what we're looking to in the future. And I'm also joined by Anna, one of the current young ambassadors so do want to say a bit about yourself, Anna.

Anna:

Um yeah, so I'm Anna, I'm one of the current young ambassadors for the brain tumour charity. And I'm also one of the new podcast co hosts with Chandos so you'll be hearing a lot more from me in the upcoming episodes. Firstly, Alex could you tell us a little bit about your role and what you'll be doing for the brain tumour charity, including the new strategy.

Alex Cochrane:

I'm the chief exec, I have the privilege of leading this amazing team. And I've been here about just under three months. So still very much on my learning on my learning hill on my learning curve, because it's, there are lots of moving parts in the charity to learn about not the least of which is very different skill sets of lots of people. But one thing that I have learned is that I come from a background of leading people both in the military and in, in the charitable sector for the last 15 years. And what I tend to focus on is the glue that binds everybody together. And then I kind of see my main responsibility is looking after the glue that keeps the team bonded together, because I'm not the experts, certainly in brain tumours, thank heavens, I have no personal experience of brain tumours. But there are lots of people in this organisation, all of whom are dedicated, some of whom have personal experience. And my single most important job is to keep them glued together as a strong team. In terms of the strategy, it's a really exciting time for the charity, because we have just started looking to build our next strategy, some of your listeners will be aware that we had a kind of temporary strategy over COVID, which was called leaning in. And the definition of that was when you've got something that is running, and our own strategy was running, but you kind of sense the need because of factors that you need to lean in and drive harder, push harder, grab harder, work harder, that's when you lean into a problem, you lean into the storm, you lean into the headwind. And that's the way the team described, it's a brilliant description. So we are just coming to the end of that leaning in to make sure that we deliver on as much as we can of the old strategy, while we're mapping out the new one. And the really exciting thing about the new one is we're not doing it, our community is . We formed a steering group of 40 plus people, including six or seven other charity CEOs, from the States, from Australia, from Europe from this country, as well as lots of our young ambassadors, as well as lots of our other wider supporters. And you are helping us write our next strategy. So if you ask me what's in the strategy, I'm going to very simply say, I don't know yet, because you haven't told me.

Anna:

And so how do you think this strategy might differ from the previous one? Obviously, with the community being more involved?

Alex Cochrane:

I think the sense that I'm getting from the steering groups at the moment is that our community has for so long, banged on the door of whoever government, cancer charities to increase funding to research that's still just as relevant today as it was before what's as relevant and growing in relevance now, perhaps because of the pandemic. And perhaps because I'd like to think that on a community, individual family network basis, we've become more caring and more conscious of each other's well being. Another really important area that is growing and I sense will continue to play a strong part in the next strategy is our support profile and our support identity that we need to grow and both growing capacity but also growing in capability. So looking out across different areas where people need support, whether it's counselling, whether it's relationship advice, whether it's clinical advice, or whether it's just simply two good ears that are really good at listening. So I think in in the new strategy, we will continue to focus on research we will continue to grow, support and And also one particularly exciting area for me as a new CEO is our campaigning and our policy and campaigning area, which is where we will, in a slightly more polite way, we will kick down the doors of government and say, you've got to listen to us because we are a community whose survival statistics are appalling because health policy does not support us because research policy does not support us because government is not aware enough of the problem. So that's a really exciting area for me, because I can be really bloody stubborn when I put my mind to it and I get most stubborn when I sense that people aren't listening to me,

Anna:

yeah,

Alex Cochrane:

because then I just keep asking the same thing but I get a little bit louder each time.

Anna:

That sounds like exactly what we need really.

Alex Cochrane:

Well, I hope it won't come to that

Chandos:

I think both me and Anna kind of feel the need for more investment and, and also the support because I know we've both been affected personally and also through family and support is always something that is needed through that journey so that sounds amazing.

Anna:

Absolutely.

Alex Cochrane:

Well come back in a year's time and ask me what I've achieved on it. So that's that's the deal with you guys, keep feet keep my feet to the fire.

Anna:

We will

Alice:

my name is Alice, and I'm a young ambassador. My reasoning for joining the charity was due to my granddad being diagnosed in 2011. With a glioblastoma grade four being so young, I never had full understanding of how to deal with my emotions or my grief, I felt incredibly alone and had nobody to talk to who could really relate to me on a personal level. Without support, my family had also broken down and a real disconnection had occurred between us all, I never want anybody to go through any of this. And that's why I'd love to make a change and support people, families when receiving a diagnosis. And it's difficult time. It's so important that you're confident and supported in a time like this, and no one should have to suffer alone. So my goal is to ensure that everyone who is diagnosed or who has lost a loved one, that is that they are supported, and they get the support that they

Chandos:

I know that before you joined the brain tumour charity, need. you were previously the CEO of the Jubilee, sailing trust, and the Hampshire Isle of Wight air ambulance, what was it that drew you to the charity sector? Because I know you've spoken about your background. So what was that step transition like? And why What drew you to that?

Alex Cochrane:

What drew me to the charity sector, honestly, I have not the faintest idea. Seriously, I was leaving the Navy, I was leaving a really structured, really ordered, well not comfortable. But I was leaving an environment that I really understood well, after 25 years. I need his job. I didn't know where my skills lay. I think I filled outl about 67 job applications over the nine months before I left the military, I think I had 12 or 13 interviews. And it was only really six months after I arrived in my first charity job, which was running an Educational Trust in an old castle in Kent, that I recognised where my skills were really useful. And now what I try and do in every new job that I'm doing here every day is to say, is to ask myself two questions. What are the most relevant skills I have? And where can I add value? And just keep asking myself those questions until it becomes second nature of I know where to help. And I'm on my way to doing it. The I think it's probably fair to say that the now four charities I've had the privilege of leading have all been quite different. There was a 500 year old castle that was falling down that was an Educational Trust. Then there was a charity that took all physical abilities to see in squaring sailing ships, and we took one of the ships around the world for the first time ever. Then there was an air ambulance, that is what the clues in the title. It was just it was high octane, high paced, unrelenting activity for six and a half years. And that was before COVID. So I'll leave you to join the dots on what happened during COVID. And this charity for me now, I hope. My two questions, I hope I have got relevant skills. And with 15 years of leading charities experienced behind me, I now know I am coming to know where I will add value to this. So I suppose in summary, what does anyone bring to the charity sector? And I think it's, I think it's dedication. I think it's I'm not doing this for the money. I think it's I have an ability and a willingness to roll my sleeves up and get stuck in do stuff that's outside my comfort zone. And I think that kind of that typifies all of us who support a charity it doesn't matter what charity it is. That's what drives us. Some of us, you know, again, God forbid me but you guys know much better than I ever will. That sometimes there's that that driving burning painful dedication behind from your own lived experience for I'm having someone who you loved to death and they were taken too soon. So there's, you know, that adds an extra commitment, energy, passion, and persistence. You know, coming back to the point I made earlier on that I'm quite good at kicking in doors. But I'm not as good as people here are kicking in doors. So make quite a good team I think

Anna:

Yeah, absolutely. I agree. I feel like that's quite comforting.

Chandos:

Just to add on to what you've already said, like, what was it that made you want to come and work for the brain tumour charity,

Alex Cochrane:

Um leading the air ambulance for six and a half years was in the last year. Very tough. I think leading any charity for any period of time, is going to get tough, and then all of a sudden, you get whacked in the slats by COVID, which has hit every single fundraising charity really, really hard. That was tough. Also, I, I was asking myself the question, based on lots of good advice I had in the military, which is, you know, when you become chief executive, an organisational senior in an organisation, after a period of time, it might be 3,4,5,6,7 years. But after a period of time, you need to have the honesty to ask yourself, whether you're still fit for the race, whether you've still got fresh enough ideas, whether you are actually becoming a bit of a passenger. And there is only one chief exec in an organisation generally, I think, so there's only one seat. And if you're occupying that seat, as a bit of a passenger, then you need to have the honesty to say actually, it's time for me to vacate my seat for someone with fresh ideas. And after leading the charity through a year of lockdown, and running the air ambulance, which was an organisation of two completely different paces in the paramedics, the doctors and the pilots, the aircraft were running at 150% and in three layers of PPE. And the rest of the charity was in suspended animation because all the fundraisers are on furlough, the office was shut. And that was tough. And at the end of that period, I thought to myself, look, you've done a lot here. You've achieved a lot of here, but you know what? Nearly 60, how much longer you're going to keep working for Have you got a bigger, more ambitious charity in you. And I think the answer is yes. And it's here.

Anna:

Brilliant. Sounds like they're very lucky to have you.

Alex Cochrane:

Like I said, asked me in a year's time you tell me in a years time

Rhudi:

My name is Rhudi. I'm a young ambassador for the brain tumour charity. I had a brain tumour when I was 14 and since then the brain tumour charity has been a reminder of me giving back to those that were not as fortunate as me to have got through the experience. And it really serves to like ground me and um like spend time with people I've got a common connection with and it's something I value.

Anna:

So on a slightly different note, many of our listeners will have been deeply saddened and affected by the news of the wanted star put Tom Parker's death at the end of March. Could you talk a little bit about how Tom helped the charity and what your future plans are to work with high profile supporters.

Alex Cochrane:

In terms of the loss of Tom, you nobody. I'd like to think nobody could be unmoved by the story of a young dad, a young husband, whose little ones are two and under who hasn't been married for very long and is cutaway and is is taken from us. on any level, that's just not fair. When you add that he brought through his own abilities, his own talent, and that of the band, he brought so much joy and and whatever you want to call it, that pop band brings to people who listen to it, follow it, he brought all of that and therefore that sense of loss is felt so much more keenly, by so many more people. And I didn't know Tom, I heard of the Wanted and I listened to some of their stuff. I didn't particularly call myself a fan of the Wanted. But his taking his loss hurt me because there were so many people around me, who had known him had engaged with him who had heard his story and you feel that sense of loss in kind of a third party sense. What struck me and strikes me was his bravery, his courage, his his openness to to speak confidently and eloquently passionately and clearly sincerely about his condition and how it made him feel what it was the the impact it was having on his family and how they were facing it. And then we will talk cane earlier on about about the things that we will probably be doing, looking in the new strategy, building support. Having those voices is so important for people who are living with this condition or supporting others living with this condition, or who are members of family who've lost the fight. And it's, it's not necessarily a great choice of who has lost the fight, but but someone who has been taken by a brain tumour will guaranteed have fought to the last breath to get beyond it. And now their families, their loved ones are going to be reassured, and perhaps comforted by the courage of someone like Tom, who let his story be known who let us use his story. And that gives inspiration. And I know, it gives inspiration to people who know that story. And we're very, very lucky to have had for just the briefest of moments, relatively speaking his, his light, his spark is bright brightness. And we were able to use that. And I think the second part of your question is how, you know, what are our future plans to work with stars? Well, the answer is, we don't go and push him in the door. If somebody has the bravery to come to us, we will support anybody who is in that condition. If they just happen to be somebody who's really well known. And they want to do that we will do whatever we will support them in doing whatever they want to do for us. We don't have the menu of okay you're a pop star, you're a TV star, you're a journalist or whatever and this is how we're going to use you. It's what they want to do with us. And we will work with them and support with them, support them in doing what they want to do for us. And if they are, if they're well known, and they're able to bring awareness and profile to lots and lots of people. That's brilliant, because one thing we absolutely need to do is raise awareness and raise profile so that people look after themselves and their close ones, and spot those early signs.

Anna:

Yeah, definitely, I think that's quite telling what The Brain tumour Charity is just like as a whole , in the sense that you don't push people to do anything, that they don't want to do it even as being a young ambassador. But obviously, the same goes for celebrities, or whoever needs support from charity.

Alex Cochrane:

i couldn't agree more

Lauren N:

The charity is important to me as it has supported me through treatment, I now have a real passion and commitment to want to raise awareness of brain tumours, and help the charity to find a cure.

Chandos:

I think it adds to the fact that it is a community. It's unfortunate that we're all part of this community but we all are trying our best to make sure that it becomes less of an impact and those who are part of that community are supported to live their best life, which I think is just amazing. And I know that Tom was a voice for so many people, and it's just amazing to see the impact that he's had.

Alex Cochrane:

I can confidently say, for every single person in this charity, we all want to be redundant. We all want to be part of something that was in the past.

Anna:

Yeah,

Alex Cochrane:

because we've worked together and found a cure because no one else has to succumb to this.

Anna:

One day

Alex Cochrane:

It'll come

Chandos:

and you spoken about your, your past in the charity sector and how brain tumours are something new for you. What's been the most shocking statistics that you've learned about brain tumours since being appointed CEO? And how did it make you feel?

Alex Cochrane:

Just a take on you. The most shocking statistic came today which was from one of the young ambassadors Jas, who tells as a teacher who tells the story that she and colleagues in the teaching profession in her area and I I have an awful feeling it isn't just in her area are are prevented from handing around our Headsmart advice leaflets because senior teachers, senior leaders in education don't want to frighten parents. That shocked me to my core because I am a dad. I'm a granddad. I have been a school governor and the chair of governors and it absolutely shocked me to my core that there could be a group of people out there who have done I think I'm I think I'm going to say precisely the wrong I'm gonna thing for the right reasons. And what we've got to do as an organisation is get into schools get everywhere in the community that we can and work with our other charities to get to penetrate every area of society, to make sure that they realise that the way that we will start to beat this is through understanding it, is through understanding the signs, understanding the symptoms, knowing what to do, who to go and speak to, and what action to to prompt to push for, such that we can get that diagnosis as early as early as early as early as possible. Because then, the incredibly important stuff, which I don't understand, which is the research that's going on, into understanding, understanding the genetic makeup of the tumour, a tumour and what, what causes that genetic malfunction to take place. And if we spot that early enough, and we have that knowledge, we'll be able to correct that genetic, that genetic crosswire or that genetic malfunction, and stop that tumour even forming in the first place. But we will only get that, we will only get there if we have as much knowledge as we possibly can. And it really shocked me, and it was just today. So that's why I sort of started to take a moment because it and I talked to the support team that and they said, you know, in this job, you will have highs and lows. And it and I suppose what upsets me more than anything else is in is to is to find is to discover that there are still people who perhaps for the right reasons, will metaphorically stick their fingers in their ears and go lalalalala I'm not listening. And I've got to change that this organisation thrives on changing things and not not taking no for an answer. And that's something that I wrote in big letters in my notebook today. That's something that we need to start working on to change. And it and it isn't it's like Catherine was saying to the young ambassadors this morning, it isn't nothing is a switch. It's work. It's hard work. It's going to be good work. But it's going to be hard work that will take many years and will probably never be done because as soon as you've converted one series of head teachers, there'll be new head teachers coming along. And my son in law is a is a head is a deputy head teacher and he and I are gonna have a good chat this weekend because I'm going to make sure he knows if I ever hear of anything like that, then he and I are gonna have a hard chat

Anna:

That's really interesting that your statistic wasn't the kind of generic and not overused because they're so important statistics that we put out there all the time on diagnosis and survival rates and things like that, but actually something that's come from somebody and their personal story today. And it just shows that those shocking statistics can continue to happen and you can find them in each and every aspect.

Alex Cochrane:

I think in an old carcass like mine, you come to you can come to a conclusion that you can get statistics to do anything. Statistics are numbers, fractions, percentages, pie charts, and and they kind of broadly speaking, sit on a page or sit on a screen but when you've got someone sat in front of you, who is a fellow human being who is living that experience. That statistic comes to life, that statistic has so much more power. And I did a course couple years ago with a with an organisation called The Kings fund, who looks specifically at leadership in health. And it was six months and it was a really, really powerful course. But one of the things that we talked about a lot during our sessions was storytelling. How do we tell stories to convey our argument? More compelling ie more relevantly, more more? What's the word I'm looking for? When you make someone remember something?

Anna:

Memorable?

Alex Cochrane:

Memorable? Exactly. You tell a story. You create a story that Anna understands that Anna relates to that, that talks in her language that that uses people she might know or, or circumstances that she will understand. Because then that story sticks.

Anna:

Yeah.

Alex Cochrane:

And it's memorable. And then you get the important thing is Anna then takes that story and uses it and passes it on. And one story becomes two becomes four becomes eight becomes 16. And that's where we will achieve what we need to achieve, which is we have the strategic objectives of doubling survival and halving harm I think I probably want to understand I probably want to put another one in there which is quadruple knowledge.

Anna:

Definitely so important. And so While you're here, I know you mentioned that the new strategy is going to be a lot based on our community and their input. So is there anything that you'd like to directly ask our listeners to do to help support the brain tumour charity and some ways that they can get involved?

Alex Cochrane:

Not directly other than, and we slightly giggle over this a couple of times in this interview of, you know, tell me in a year's time, whether you think I'm making a difference. And please do that, through whatever means of of communication you find works for you, through social media through pick it up the phone through sending an email, make sure that you keep telling the charity, where we're doing well, and where we're not, and where we need to do more. Because we have taken a really brave step, to surrender our solid ground and give our next strategy out to our community. There's a reason for that. But the important thing about that and the reason is, because we are here because of you, we're here for you. And everything we do is for you. So you got to tell us what you want to do. But importantly, you've got to tell us when you think we're doing it, right, and when you think we could do better. So that's my message is, please look at the new website, we've just, we are just about to transition the website over to a new, better, smarter user experience for everyone. Get into that website, get the information out of there, tell us when you think that information is good. Tell us why do you think it's not good, and that we need to do better, and we will do better. spread the message, raise awareness, talk to your friends who are parents, talk to your friends at work, and say, don't panic. But be aware, don't be afraid, but be aware go and learn about the signs and symptoms because to hear someone's account of her beloved brother who was diagnosed with a brain tumour 24, but was told by his consultant that he probably had the tumour for 10 years. And to remember back to his days at high school when he was told that they didn't want him to come in for the end of high school because they thought his behaviour was too erratic, and he was a naughty child. That was done from a position of ignorance. Let's get rid of that ignorance so that community out there. Get your ears on, get your tapping fingers into the website, learn and learn and learn and tell us when we're doing things well, and tell us when we could do things better, and spread the message spread the word.

Dhwani:

The brain tumour charity is important to me, because I feel like it gives me a platform where I can help spread awareness about the disease itself, but also the signs and symptoms to recognise it as it's something that can be misdiagnosed very easily.

Chandos:

And I can I can vouch for the lack of understanding, from a perspective, personal perspective. Like when I was at uni, I told people, like, I'm feeling different, I'm feeling unwell. And I was put down to going out too much eating too much pizza and stuff, which is true. But also the fact of like that lack of there is something that might need looking at, and that could have a massive impact on people's lives. And I think we've spoken a lot about the harsh reality of brain tumours today. Looking to the future, what are you most excited to experience as the brain tumours charity CEO?

Alex Cochrane:

Good question. There's kind of an age old adage of leave it better than you found it. And if there are, as I'm humbled to say, there were quite a few when I left the Air Ambulance, if there are people at the end of my time here who know a lot more than I do, and who tell me you left it better than you found it, then that'll do for me. That'll do for me, if I'm lucky enough to be here when we have a breakthrough in research. And I see Dr. David Jenkins and do a double backflip in the office because we've done we have sponsors and research that that really really cracks a code key in the code. Then I will be able to maybe one day bounce my grandchildren on my knee and say I was part of that But it's the organisation is about for me. The organization's about people. You can't lead desks and chairs. You can't lead air conditioning systems. You can't lead computers, you lead people. You create a bond you create inspiration in you ccan create purpose and drive and bravery within people. They're what makes stuff happen. And if I can look back and hopefully be satisfied that I have led an organisation where the people have grown and thrived and achieved so much more than the sum of their individual parts back to that glue again, then there will be a job well done. I

Victoria:

I'm Victoria, a young ambassador for the brain tumour think charity. And the charity in essence means to me hope, hope for those patients who are fighting, having a tumour, and then also hope for the families and friends of people who are impacted by it. I think the charity represent that as a whole, whether that be through pioneering for research, or lobbying the government or trying to support those who are impacted. And all of that resonates with me and my story of losing my dad to brain tumour, and it's something that I really advocate for and I think the charity doing a great job.

Anna:

So thank you so much for answering all of those questions. But we're going to do something a little bit more lighthearted now, some quickfire questions, just so that our listeners can get to know you a little bit better. So Chandos, I'll hand over to you to ask the first few.

Chandos:

So yeah, if you can ask these in one or two words, that'd be amazing. They are quickfire. So the first one, if you were a comic book character, what superpower would you have? And why?

Alex Cochrane:

A comic book character. I'd be Superman so I could fly.

Chandos:

Okay, brilliant. Next question nice and easy

Anna:

Do you prefer working from home or working from the office

Alex Cochrane:

working from the office? Absolutely. Nailed it. Because it's people.

Chandos:

Okay, so this one I said one or two words but this is what three words would you would your family use to describe you?

Alex Cochrane:

Emotional em you'd need to ask my kids um dedicated um

Chandos:

One more

Alex Cochrane:

Subborn

Anna:

so number four, do you think a Jaffa Cake is a cake or biscuits?

Alex Cochrane:

It's a biscuit.

Chandos:

Okay, so question number five. If you could live anywhere in the world, where would it be and why?

Alex Cochrane:

It would be the south of France. Because I'm half French. I had the privilege of living in France when I was in the military or working in Paris. I think it's probably okay to say I love the French in spite of themselves. And it will be the south of France because I love the food. I love the sunshine and I just love the climate, the the climate, the atmosphere, if you like.

Anna:

Great. And then finally thinks is a nice note to leave it on. Who is your inspiration and why?

Alex Cochrane:

I draw inspiration from different people at different times for different reasons. But I think the single common thread that runs all the way through that is my best friend who has walked with me on this funny old path of life for 38 years. And she cringes with embarrassment when I describe her as my every other breath in my every second heartbeat. But she is it's my wife.

Anna:

Awww

Alex Cochrane:

Louisa

Anna:

Did she tell you to say that?

Alex Cochrane:

No and she will always cringe and turn away when I describe it like that. But it is. And it's true. We're incredibly lucky in life if we find someone who we can really describe as a soulmate. Um, can we tear chunks out of each other when we disagree? But we know we can. And and and I hope you guys are lucky enough in 20,30 years to be able to say the same thing. But to be able to have the kinds of conversation with no defences, no agenda, other than just to share and to be supported by someone and to be able to occupy space in life with that someone is a blessing.

Anna:

Sounds amazing. Well, thank you very much you can breathe now. I know you're a bit nervous about coming on the podcast earlier today. But thank you very much,

Alex Cochrane:

Ir's only because I've been so blown away by the young ambassadors this morning who are such a force of nature. But that's you know, we need to get you guys in more.

Anna:

We'd love to we'd absolutely love to.

Chandos:

Thanks again, Alex.

Alex Cochrane:

Cheers. Thank you guys. Lovely to meet you all.

Chandos:

Thanks again for listening to this episode of the brain tumour charity podcast. Thanks to Anna for joining me as my co host and to Alex for giving up part of his day to be interviewed by us both. During this episode you heard from our young ambassadors about what it's like to be an advocate for the charity. I'd like to say a massive thank you to Alice, Rhudi, Victoria, Lauren and Dhwani for their contributions, and being amazing advocates for the charity and the work that we do day to day. Whether you've been affected by a brain tumour or a family member or friend does, we're here to help. 0808 800 00 04 That's 0808 800 0004 You can also visit thebrainumourcharity.org for more information

Sarah:

we hope you enjoyed today's episode. Don't forget to subscribe to the podcast so you'll never miss an episode. If you'd like more information, you can visit our website at thebraintumourcharity.org or email our support team at support@thebraintumour harity.org And finally, before you go if you enjoyed this podcast, please can leave us a review on iTunes or wherever you get your podcasts so we can reach more people and raise more awareness